The IPL 2023 will be broadcast free of charge on digital platforms in all parts of India, with Viacom18 hoping to reach more people than before.
Viacom 18 has competed to adopt Jio Cinema’s strategy for making the upcoming Indian Premier League (IPL) completely free and widely accessible for audiences far and wide, which is a significant development in the digital broadcasting market. The media rights to stream every IPL 2023 game live on its online platform were secured by Viacom18.
The IPL, which was created by the Board of Control for Cricket in India (BCCI), has grown to be the most lucrative and well-liked cricket league in the world. The top cricket players in the world earned millionaires very immediately after the league was established.
Break down all hurdles to increase IPL viewership, says Viacom18 CEO
Anil Jayaraj, the CEO of Viacom18 Sports, was reported by afaqs.com as saying, “We are tackling the disruption by identifying three major hurdles — access, pricing, and languages — and smashing each of them. Viacom18 hopes to provide access to millions of people overnight by emphasising affordability.”
Jayaraj has expressed a strong desire to use mass communication to reach people from all walks of life in order to bring about a significant shift in the field of digital broadcasting. However, the media company has big aspirations for revenue generation. Industry insiders claim that Viacom18 plans to generate between 3,000 and 4,000 crores in advertising income.
The CEO of Viacom18 responded that he wanted to build a platform that looked at being able to stream information without obstacles over the long term when asked to describe the success mantra Viacom18 is trying to instil in the digital broadcasting of the IPL 2023.
Jayaraj stated, “We want to bring about a digital revolution for quality long-form content.”
Another crucial point that Jayaraj emphasised was the fact that India has a huge range of cultures and ethnic groups coexisting. The IPL was aired in 12 languages, including Bhojpuri, Gujarati, Punjabi, Kannada, Tamil, Telugu, and Malayalam, in order to overcome this language barrier.
He concluded by saying, “We want to make sure that this is the broadest footprint of languages that any customer in India has ever experienced.”
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