Boxing News: Following Jake Paul and Tommy Fury’s lucrative match in Saudi Arabia, Johnny Nelson issues a warning that the sport needs to “catch up and wake up” to the success of YouTube fighters.
I believed that two ordinary beginners were receiving world-class attention and a world-class paycheck; as a result, our sport is likely currently suffering from some boxing snobbery.
Old lads from the old school will see this and wonder, “Why are these newcomers getting such a platform?” the reason for that is that, as fighters may learn from YouTubers, they have marketed themselves to the point where anyone and everyone is aware of who they are.
While fighters don’t do that, they are still connected to their managers and promoters in today’s world.
On the undercard, there was a world title match, but no one is talking about it. Professional fighters need to take a cue from YouTubers, even though they are all talking about two amateur boxers who actually boxed eight rounds and the watching numbers I gather are absurd.
They must learn to “package” themselves, grant access to others, get a friend to follow them about with a camera, or do whatever else is necessary.
How did Jake Paul end up in this situation? Exactly that is what he has done. Despite not having the same fighting skills as the other youngsters, he is currently the second most well-liked fighter in the world, behind only Floyd Mayweather.
Canelo Alvarez is superior to Tyson Fury. I know you might disagree with what I’m saying, but look at what he’s doing. He’s marketing himself and drawing a crowd that we have probably never seen before.
No matter how they felt about the event, the adults I knew who observed this fight talked about it afterwards.
It’s so simple. We are dinosaurs in our sport because it is so archaic. It will be challenging to get people’s attention unless you have a unique quality in your persona that draws notice.
It is up to the fighters to establish their own brands and to make themselves known to the general public. Don’t leave it up to the promoter; after all, he or she has 15, 20, or 30 other boxers to deal with.
Jake Paul is a genius who is also a rookie fighter. He has world-class recognition, and world-class wealth, and he has also succeeded in getting another rookie to receive world-class compensation. Everyone who was anyone was present to watch this bout, from Mike Tyson to Tyson Fury to Cristiano Ronaldo, from the ringside.
Why is that so? This young man did a good job of selling himself. The statistics demonstrate that he has cultivated an image that you will believe.
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