Advertising Rules: The self-regulatory authority for the advertising sector, the Advertising Standards Council of India (ASCI), has deemed many celebrities, including cricketer MS Dhoni and YouTuber Bhuvan Bam, to have broken the norms of advertising. Celebrities have increasingly been the target of complaints, ASCI reports, since many of them have failed to show documentation of their due diligence.
In FY23, there were 503 complaints against celebrities, up dramatically from 55 the year before, or an increase of 803%.
The Consumer Protection Act now legally requires celebrities to perform their due diligence when they appear in advertisements, but the ASCI report stated that in 97 per cent of cases processed by ASCI featuring celebrities, they failed to provide any evidence of due diligence.
With ten points of non-compliance, cricketer MS Dhoni tops the list of famous people who haven’t done their due diligence, according to the organisation. Bhuvan Bam, a comedian and actor on YouTube, came in second with seven charges of non-compliance against him.
According to the ASCI research, the top violative industries in terms of sectors included gaming, traditional education, healthcare, and personal care, which accounted for more than half of the problematic content.
It should be noted that Dhoni had already got himself in trouble over an advertisement in 2013. A lawsuit was filed against the former captain of India for offending Hindus’ religious feelings by posing as Lord Vishnu in a business magazine. Dhoni was pictured with various goods in his hands, including a sneaker, that were from companies he had previously promoted. The Supreme Court, however, threw out the case in 2016.
In IPL 2023, CSK has a chance to be among the top two teams.
In the meantime, MS Dhoni is performing at his peak during the current IPL 2023 as he has 98 runs from 13 matches and a fantastic strike rate of 196. Chennai Super Kings are positioned second in the IPL points standings with 15 points after seven victories and one tie in 13 games, thanks to MS Dhoni’s fireworks with the bat.
If CSK defeats Delhi Capitals in their last game, they might finish second in the league stage and have a second opportunity to go to the finals if they lose the first qualifier. However, if LSG wins their last game by a wide margin and puts CSK behind on net run rate, LSG also has a chance to pass CSK.
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