Heung-Min Son is the latest footballer to launch his own brand, in collaboration with Korean department store Shinsegae. The first NOS7 clothing line will be released on the 17th of June.
The brand name is understood to be a combination of the footballer’s surname spelled backwards and his shirt number, although the official website indicated that the acronym refers to ‘Nothing, Ordinary Sunday.’
According to the Korea Intellectual Property Rights Information Service, the products of NOS7 will range from sportswear, underwear, socks, shoes, hats and gloves to bathrobes, aprons and skirts, as reported by the Korea Times.
Football finance expert, Doctor Dan Plumley has mentioned the development shows the 29-year-old’s “huge” commercial value to Spurs in the Asian market.
Plumley said: “It’s huge for Spurs.
“You think of [David] Beckham as an example. In South Korea, Heung-Min Son is the football superstar.
“We have to be mindful of that when we talk about this though. The market we’re talking about is pretty much only in South Korea.
“There is millions of Spurs fans in South Korea because of Son. They follow the team because they follow Son.
“The commercial value to Spurs is very, very high.
“The fashion brand will help. It is the player directly first and foremost but by proxy that will help Spurs by association.
“Son is huge to that football club in the Asian market.”
