‘The Match’ really delivered some strong ratings in its new avatar. The first one was played between Phil and Tiger Woods and it did okay (Phil won $9 million). This time they had partners and it did way better.
This time around they had Tom Brady and Peyton Manning for company and it shattered the previous installment’s ratings. This time around thy also were playing for charity unlike last time. The plan is to make this an annual thing now.
Phil said, “It’s about finding the right mix of those competitors and I don’t think we could get two better guys than who we had in Peyton and Tom. Going forward, that will be the challenge. How do we improve on that?”