Tripura Tourism Brand Ambassador: Sourav Ganguly, a former captain of India, has accepted the invitation to represent Tripura Tourism as its brand ambassador. Manik Saha, the chief minister of Tripura, updated his social media accounts to confirm the news of Ganguly’s new affiliation.
In addition, Saha spoke with the former skipper over the phone and conveyed his happiness that the latter accepted the offer.
In addition, Saha spoke with the former skipper over the phone and conveyed his happiness that the latter accepted the offer.
State tourism requires marketing and effective branding: Tripura’s Minister of Tourism
The choice was made when Sourav Ganguly and Sushanta Chowdhury met in person at Ganguly’s apartment in Kolkata, where the proposal was formally presented. Sushanta thought that the presence of someone well-known like Ganguly would assist the state’s tourism industry growth.
“We need a well-known brand ambassador who is well-known around the world to help promote and brand the tourist industry in the state of Tripura so that it may reach a global audience. Who could be a more well-known figure to advertise Tripura’s tourism to the globe than our beloved Dada Sourav Ganguly, the former captain of the Indian cricket team?” India Today cited a statement made by Sushanta.
Recently, Ganguly served as the Director of Cricket for the 2023 IPL, overseeing the Delhi Capitals. The squad finished the league phase with 10 points in 14 games, becoming the first group in the lucrative T20 league to be eliminated from the postseason race. This campaign was perhaps one of the worst for the organisation. For the auction and to have a better season in 2024, the management will aim to go back to the drawing board.
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